by Adam Gold
According to this post on The Dirty, Texas Top 40 disc jockey Bobby Bones is the “biggest douche on Austin radio.” And according to the Austin American-Statesman, monolithic broadcasting conglomerate Clear Channel Entertainment intends to make Bones “the next big country superstar” by relocating his The Bobby Bones Show — Austin, Wichita, Amarillo and Lubbock’s highest rated morning show — to Nashville and reformatting it as a nationally syndicated, drive-time county music morning show, which will broadcast from WSIX.
Additionally, Bones will host Country Top 30 with Bobby Bones, a weekend show counting down the Top 30 country songs. Although the fun doesn’t begin until Feb. 18 (with syndication starting Feb. 25 and Country Top 30 debuting the week of March 2), in a Facebook post Bones is already proclaiming his drive-time mix of Luke Bryan, Taylor Swift, Jason Aldean and other Southern-tinged big-boxers the “biggest country music show in the country.”
Sorry, folks. Not to be overly cynical or suspicious, but I have hard time seeing how a thirtysomething-year-old Top 40 DJ with no noted background in country music schilling for Clear Channel with a sidekick named “Lunchbox” is anything to get excited about. Does Bobby Bones sound like a regular ol’ John Peel of country-style taste-maker? Does it sound like either of these shows will promote local unknown or unsigned artists? Or should we here in Nashville instead feel like 18th century Australians inheriting another boatload of British convicts?
Neat trick, Austin.
The real question isn’t as much how will Bobby Bones' ostensible domination of country radio affect Nashville, but what effect will Clear Channel taking its veritable baseball bat to Nashville have on its competitors’ local country affiliates like WSM-FM, WKDF, WANT and WCOR. WSIX, WRVW (The River) and WNRQ (The Rock) make up Clear Channel’s fleet of Nashville-based FM broadcasters.