by Abby White
Today, CMT launched their “Next Women of Country" campaign, a yearlong initiative that will promote emerging female country artists through Nextwomen.CMT.com and across the various CMT social media sites and platforms such as CMT, CMT.com, CMTEdge.com, CMT Pure, CMT radio networks.
The flagship class includes Ashley Monroe, Holly Williams, Jana Kramer, Kacey Musgraves, Brandy Clark, Lauren Alaina, Sarah Darling, Rose Falcon, Rachel Farley and Kelleigh Bannen. CMT will add additional artists throughout the year. Expect to see lots of exclusive performances, video premieres and makeup tips (just kidding ... although I doubt I’m alone in being interested in learning what hair products Holly Williams uses or Sarah Darling’s favorite lipstick shade).
As CMT’s badass SVP of Music Strategy and fellow female Leslie Fram said in today’s press release, “Women are the cornerstone of country music. We want to recognize, support and expose the next wave of authentic female artists, signed or independent, who are writing, recording and making it happen on their own in a crowded, male-dominated format.”
And if you’re waiting in anticipation for the Scene’s Country Music Critics’ Poll, which comes out tomorrow, semi-spoiler alert: You will see some of these same ladies on that list. CMT, you have such good taste.