CMT Launches 'Next Women of Country' Campaign

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Clockwise, from top-left: Ashley Monroe, Jana Kramer, Sarah Darling, Kelleigh Bannen
  • Clockwise, from top-left: Ashley Monroe, Jana Kramer, Sarah Darling, Kelleigh Bannen
While the country charts can often be somewhat of a boys’ club, country fans have always had soft spot for a redneck woman or an all-American girl. And even if you won’t admit that you’ve had "We Are Never Ever Getting Back Together" stuck in your head more than once, we bet you do too.

Today, CMT launched their “Next Women of Country" campaign, a yearlong initiative that will promote emerging female country artists through Nextwomen.CMT.com and across the various CMT social media sites and platforms such as CMT, CMT.com, CMTEdge.com, CMT Pure, CMT radio networks.

The flagship class includes Ashley Monroe, Holly Williams, Jana Kramer, Kacey Musgraves, Brandy Clark, Lauren Alaina, Sarah Darling, Rose Falcon, Rachel Farley and Kelleigh Bannen. CMT will add additional artists throughout the year. Expect to see lots of exclusive performances, video premieres and makeup tips (just kidding ... although I doubt I’m alone in being interested in learning what hair products Holly Williams uses or Sarah Darling’s favorite lipstick shade).

As CMT’s badass SVP of Music Strategy and fellow female Leslie Fram said in today’s press release, “Women are the cornerstone of country music. We want to recognize, support and expose the next wave of authentic female artists, signed or independent, who are writing, recording and making it happen on their own in a crowded, male-dominated format.”

And if you’re waiting in anticipation for the Scene’s Country Music Critics’ Poll, which comes out tomorrow, semi-spoiler alert: You will see some of these same ladies on that list. CMT, you have such good taste.

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