by Steve Haruch
Restaurantnews.com reports that the megastar singer is partnering with better-ingredients-better-pizza chain Papa John's for the release of her new album Red, due hot and fresh on Oct. 22.
Papa John’s is offering customers the opportunity to engage with the brand and Taylor’s new CD through a variety of channels, including the ability to purchase Red and a large one-topping pizza for $22 in-store or at www.papajohns.com beginning Oct. 22.
Available now at www.papajohns.com/taylorswift, customers can sample Taylor’s latest video on “Papa’s Pizza Party Playlist,” shop for Taylor merchandise packages, and enjoy a 25 percent savings on regular menu priced orders through the limited-time “Taylor Swift Pizza Party” offer, using the promo code 25RED for online orders. The offer is good through Oct. 21.
Papa John’s is also sponsoring the “Taylor Swift Worldwide Radio Remote,” bringing Taylor to fans across the country live from Nashville on Oct. 26. More than 70 radio stations will participate and provide fans with the opportunity to win “Taylor Swift Pizza Parties” from Papa John’s.
Taylor said, “I’m excited to be partnering with Papa John’s for the launch of my album, Red. I love the idea that fans can order my CD with their pizzas.”
I'm not sure if this is the product of a "Things That Are Red" whiteboard brainstorming session at Big Machine, but I have to say, I'm impressed with my sudden ability to pre-order this album and nab some discounted pizza-pie, because those are both things I want that I can now have simultaneously. U-S-A! U-S-A! U-S-A!