SoundLand Announces Details of 'Field Trips' and VIP Parties

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Important people talking about important things at last years NB Summit.
As we mentioned in our first-ever blog post about SoundLand, festival honcho Jason Moon Wilkins and the rest of the SL crew will be incorporating a series of what they're calling "field trips" into this year's festival. The schedule and locations of those trips have now been posted over at the 'Land's official site — you'll need a VIP pass to attend, and those are still available.

Among the trips will be a sit-down jaw sesh with members of The Civil Wars' "team" regarding how to "break the mold and re-write the way you self-release an album," an "intimate conversation and performance" with Justin Townes Earle hosted by American Songwriter, talks about A&R, crowd-sourcing, "the new challenges that music 2.0 brings to the industry" and much more. The events will take place at venues including The Belcourt, The Gibson Room, the SoundLand Registration House and more TBA.

SoundLand also announced their full schedule of VIP parties. You can see the full schedules of both the trips and the parties at SoundLand's site or after the jump.

Field Trips:

THURSDAY, SEPT. 22:

The Civil Wars Case Study
Time: TBA
Location: TBA
The unprecedented success of The Civil Wars breaks the mold and re-writes the way you self release an album. But this isn't an overnight success story, it's steeped in years of hard work, experience and unique insights. We've gathered members of their close nit team to share with us how it's done.

Loeb & Loeb Legal Discussion
Time: 3:00-4:00 PM
Location: TBA
Leading law firm Loeb & Loeb discuss the new challenges that music 2.0 brings to the industry as a whole.

American Songwriter Sessions featuring Justin Townes Earle
Time: 4:00-5:00 PM
Location: SoundLand Registration House
American Songwriter sits down with Justin Townes Earle for an intimate conversation and performance.

State of A&R Discussion
Time: TBA
Location: Belcourt Theatre
A&R, in a classic sense, is a dying art form. As developing and discovering new artists now often falls in the hands of the bands and fans, what role does A&R play in today's industry? Leading music attorney Kent Marcus has assembled an A&R think tank who will discuss the redefined roles they play.

FRIDAY, SEPT. 23:

Emails Are Your Friend (A Noisetrade Case Study)
Time: 2:00-3:00 PM
Location: Gibson Room
In today's crowded and noisy media environment, email is still the most direct outreach tool an artist has in their arsenal. Learn how Noisetrade can help you gather that info while sharing your music to a wider audience of music loving folks waiting to become fans. We'll dissect how several artists have partnered with Noisetrade to double (and occasionally triple) their email databases.

Fans Bring the Funds (A Kickstarter/Pledge Music Case Study)
Time: 3:00-4:00 PM
Location: Gibson Room
Is fan funding becoming the new form of patronage, or is it just a glorified pre-sale amongst friends. We'll take a look at how certain artists have utilized these new tools to fund their latest projects; putting their fans in place of the roles the record labels of old used to play.

RootMusic Presents: CEO J Sider / BandPage Presentation
Time: 4:00-5:00 PM
Location: Gibson Room
Best of luck finding anyone who doesn't have a profile on Facebook these days…it's the modern equivalent to a Social Security Number. RootMusic will demonstrate how they can be your window into your fan's Facebook world for all things music.

Music Supervision: From Idea to Implementation
Time: TBA
Location: Belcourt Theatre
With traditional media streams (such as broadcast radio and MTV) move towards talk and reality focused programming; artists now more than ever are in need of the exposure that a film, TV or advertisement placement can bring. Terrorbird Media brings along two leading music supervisors to discuss various projects that they have collaborated on together; taking an initial idea from a creative director or producer and showing it's journey and marriage to music in the finished product that arrives on screen.


VIP Parties:

WEDNESDAY, SEPT. 21:

Opening Night Reception + SXSW Mixer, presented by TPAC
Time: 6:00-8:00 PM
Location: Andrew Jackson Hall @ TPAC Downtown
Enjoy free food from TPAC, Starr Hill brews, wine, and Firefly Skinny Vodka before walking over to the M. Ward show for a great first night of music at the War Memorial Auditorium.


THURSDAY, SEPT. 22:

SunTrust Industry Party presented by Loeb & Loeb and The Orchard
Time: 5:00-7:00 PM
Location: Virago
A second night of free food, drinks, and specials provided by our sponsors. Then you’re walking distance to Foster the People plus showcases at 12th & Porter, MAI, and Station Inn.


FRIDAY, SEPT. 23:

ASCAP BBQ & BEER Day Party @ Jackalope Brewery
Time: 11:00AM- 1:00 PM
Location: Jackalope Brewery
Free BBQ and beer kick-start a great SoundLand weekend. Plus, this “networking event” gives you a great hall pass to get out of work.

Nashville Scene & Gibson VIP Party
Time: 5:00-7:00 PM
Location: Gibson Showroom
If you still need a Friday kick-start, mosey on over for this mini block party that leads straight into the BIG block party with Yelawolf and Big K.R.I.T. Free beverages by Patron, Firefly Vodka, Fireball, Starr Hill beer, and more.


SATURDAY, SEPT. 24:

The BMI Brunch @ Imogene & Willie
Time: 11:00AM- 1:00 PM
Location: Imogene & Willie
Get your bloody mary on to “work off” your Friday night and get your SoundLand Saturday started in style. You guessed it — more free food and booze.

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