White Stripes to U.S. Air Force Reserve: Song in Super Bowl Commercial not Cool With Us


It bears repeating.
  • It bears repeating.

I didn't catch the U.S. Air Force Reserve spot during this year's Super Bowl -- maybe because I had gotten fed up with bad attempts at Internet meme-jokes and stopped watching The Commercials -- but it looks like the White Stripes did not approve or even know about the version of their song "Fell in Love With a Girl" that was used in the commercial. From a statement:

We believe our song was re-recorded and used without permission of the White Stripes, our publishers, label or management.

The White Stripes take strong insult and objection to the Air Force Reserve presenting this advertisement with the implication that we licensed one of our songs to encourage recruitment during a war that we do not support.

The link to the commerical posted to the White Stripes website does not seem to be playing the video in question anymore. Furthermore, Arthur reports:

Apparently the geniuses at Blaine Warren Advertising of Las Vegas, Nevada were behind this idiocy. According to the New York Times, Blaine Warren will be issuing a statement later today. That should be amusing reading.

(And of course Arthur mentions Godsmack.) I'm gonna go out on a limb here and say that re-recording a song by a well-known band and using it in your Super Bowl commercial is so fucking bush league it boggles the mind. Oh, and props to J.W. for the countermeasures.

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