by Abby White
I'd been avoiding walking into 12S boutique Emerson Grace because I could already tell from the window display that I would want to buy everything in it.
Well, yesterday I caved and finally checked it out, and my fears were confirmed (OK, not entirely — I just want to buy the stuff on the women's side of the store). Emerson Grace, which Courtnay Page opened in the 12 South Flats building (2304 12th Ave. S.) in late 2013, brings laid-back, California style — Page owns four boutiques on the West Coast — to Nashville. Page offers many brands that are new to Nashville, including Los Angeles label Clover Canyon, Copenhagen brand Won Hundred and Swedish denim company STROM. The women's side of the store is stocked with familiar brands as well, such as A.L.C., Sanctuary, Current Elliott, MiH and Gryphon.
For those who like to buy men's clothing, Emerson Grace is one of the few local boutiques that expertly caters to both genders, with plenty of Rag & Bone, Maison Scotch, Citizens of Humanity and Relwen.
Emerson Grace is holding their first trunk show today, featuring local favorites Ceri Hoover and Jamie and the Jones with California accessory designers Jill Michael Jewelry and Tsovet. The boutique will host a party tonight from 6 to 9 p.m., giving shoppers the chance to meet some of the designers while enjoying sweets and treats.
Page says that part of the store's mission is to introduce new designers to Nashville, whether they're from California or Sweden, while supporting local lines. "Having leather bags by Ceri Hoover or hand-dyed pieces by Jamie & The Jones on the floor helps them with exposure and allows us to support local artists, which is really important," she says. "Smaller labels sometimes have a hard time breaking into the game: they don't have the same advantages as larger brands do in terms of assets and visibility. Giving young brands the opportunity to have their work sold next to a A.L.C. or Rag & Bone helps their exposure and gives the designers confidence."
This week's trunk show offers clothing and accessories for both men and women.
"Jill Michael Jewelry is all made by hand in Los Angeles," Page says. "Jill’s pieces are simple yet sophisticated, and her bracelets are my favorite. They’ll be a trunk show must-have, for sure. For Tsovet, we’re excited about the field watches, which were inspired by WWI. They’re very old school made modern. We love Ceri Hoover’s bags for their colors, prints (cheetah!), and easy-going styles; you can’t go wrong with one of her clutches. As for Jamie and The Jones, the cotton chiffon pojagi scarves are really amazing accessories."
Um, yes on Jamie and the Jones' scarves. I've been stalking those on Instagram for months.
Anyway, if you can't make it out tonight, the items from the trunk show will be in store until Thursday, so you still have time to score a last-minute Valentine's gift for your significant other, or yourself, because we now apparently celebrate this holiday, too.