Fresh to Order, Atlanta Chain Billed as Hybrid of Fine Dining and Fast Food, Coming to Elliston

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The Atlanta-based chain Fresh to Order, which also goes by the nickname F2O, is coming to Nashville. The concept is the latest venture from Pierre Panos, best- known as the founder of Stoney River Legendary Steaks (he sold that chain to O’Charley’s in 2000).

Fresh to Order has eight locations in the Atlanta area, and there’s also one in Chattanooga. A year ago Panos announced his intention to open at least five locations in Nashville; the first one is going into the new Elliston 23 upscale apartment and retail development at Elliston Place and 23rd Avenue North.

A recent company press release described Fresh to Order as an “innovative dining concept” that “combines the quality of food found in fine-dining restaurants with the operating platform and price point of the fast-casual segment,” resulting in a new segment called “fast fine.” Of course, “fine dining” is a subjective term, but the menu — in particular the entrees (called “long plates”) — includes some pretty luxe-sounding items, like Bourbon Filet Steak with Balsamic Cabernet Reduction, Garlic Jack Grit Cake and Baby Greens. The menu also features salads and panini.

There’s no information yet on what liquor licenses the Elliston location will attempt to secure, but other Fresh to Order outlets serve beer and wine.

Fresh to Order is expected to open in the ground floor of the Elliston 23 building (2312 Elliston Place) this fall. A representative of Southern Land Co., Elliston 23’s developer, said another lease is expected to be signed soon for a full-service restaurant on the other end of the building.

A version of this story appeared in my Food Biz column in this week's issue of The City Paper and online in the Nashville Post.

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