It's a Double-Cola Do-Over at Weekly Open Thread

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Folks on Bites tend to take their regional soda pop very seriously. So perhaps there will be interest in Chattanooga-based Double-Cola's new strategy. It's "dropping its focus on blue jeans and baby boomers in favor of the younger, more chic world of college students and mid-20s professionals," according to the Chattanooga Times Free Press, citing Mallory Browning, Double-Cola marketing manager.

"We really want to get that white-collar market," said Browning, who also oversees the company's new marketing campaign to college students.

Double-Cola has been around since the 1920s, and over the years has had a strategy of focusing on rural areas and international markets. Overseas sales comprise 60 percent to 70 percent of total revenue, company vice president Gina McCommon told the Chattanooga paper.

The company is also working on new distribution deals to get Double-Cola in more markets.

And speaking of expanding markets, Tex-Mex chain Chuy's is getting ready to open its second Nashville restaurant this month in Opry Mills. It will be the fourth in the greater Nashville market, with one in Murfreesboro and one in Cool Springs.

“Our Opry Mills location is extra special for a couple of reasons,” said Brad Smith, who is transferring from Murfreesboro to manage the Opry Mills store. “First, Middle Tennessee is Chuy’s first area outside of Texas to have four restaurants in one market. Back in 2009, we made a commitment to base our southeast operations here in Nashville. We’ve successfully done that because of the support Nashville has shown for Chuy’s.

“Second, this is our first tourist-driven spot that will focus on visitors to Nashville like vacationers, families, convention attendees and even local shopaholics. We’re excited to introduce people from all over the country to Chuy’s here at Opry Mills.”

So, if you would like to turn your enthusiasm for, say, the Elvis Presley Memorial Combo or Chicka-Chicka-Boom-Boom sauce into a job, Chuy’s Opry Mills is looking to fill up to 150 positions. Applicants should head over to Chuy’s hiring office at The Radisson at 2401 Music Valley Drive. It's open 8 a.m.-5 p.m. Monday-Saturday. Chuy's will open its doors in Opry Mills on March 27.

Finally, if you have a computer and a few minutes, why not log on and vote for The Catbird Seat chefs Josh Habiger and Erik Anderson for The People's Best New Chef, Southeast region, in Food & Wine magazine's annual contest. Go here to vote. You have until March 11, one vote per IP address.

So, Bites people. What's your vote on the week just past? Thoughts or questions? Did you eat or drink anything demographically effervescent? Share it all on the Open Thread.

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