Did you feel the ground shake a little bit last week? 7-Eleven stores announced that they are entering the wine business. The convenience store chain has long sold wine in their stores located in more enlightened states than ours, but this is their first venture into the production and distribution of their own private label.
Released under the Yosemite Road brand, a Chardonnay and Cabernet Sauvignon will be manufactured by The Wine Group, a mega-winery best known for producing Glen Ellen and Corbett Canyon. (Canyon...Canyon...) The official press release describes the Chard as "fresh and zesty with notes of apricot, peach and honey," and the Cab Sav as "full-bodied with juicy plum overtones."
Far be it from me to cast judgment on a $3.99 bottle that I haven't had a chance to try yet, if I ever will. But it did bring to mind the two best wine descriptions I've heard in the past week.
The first comes from the highly recommended 3 Wine Guys podcast: "It was Prom Date wine--it looked good and smelled nice, but I'm not getting anything."
The second one came from Alec Baldwin from the first season 30 Rock talking about his character's new boutique wine creation: "As you may have read in Robert Parker's wine newsletter: Donaghy Estates tastes like Satan's urine after a hefty portion of asparagus."
Sounds about right to me.