Britannia Rules the Flavs

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walkers_crisps.jpg

Walkers, UK maker of potato chips—or rather, crisps—is searching for the next taste sensation for its snacks. There’s a lot of money in it: 50,000 British pounds and 1 percent of future sales.

Some years back, the company rolled out a line of Great British Flavours for the queen’s Golden Jubilee. Some of the memorable entries included ketchup, marmite, roast lamb, chicken curry, steak and onion pie, Worcestershire, smoky bacon and prawn cocktail.

Now the company wants to hear your ideas. Send your new flavor idea, plus a photo or other piece of art that depicts what inspired you. Upload to www.walkers.co.uk by Oct. 8. Get crazy with it, because you never know what might catch on. They laughed at marmite flavored crisps too.

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