For men, however, it's considerably less. One can make a lot guesses as to why, but my best guess is that even if a man bothers to read the label, they're not as fazed by the calorie count as women. Generally speaking, men don't start counting calories in their pre-teen years like many women do. Many of us never stop.
I know that personally, the Nutrition Facts label had quite an effect on my diet, appearing on products at a time when I was just starting to buy food for myself. I recall being very shocked by the number of calories I was consuming with my Mountain Dew and package of Pop-Tarts kick-start-my-day breakfast. And subsequently cutting it back to a single Mountain Dew and just one Pop-Tart a day. I had 8 a.m. classes every day that necessitated that level of caffeine and sugar.
Though I'm off Mountain Dew and Pop-Tarts for good now, I still read the Nutrition Facts label on everything that I purchase. I very closely look at the amount of protein in relation to total carbohydrates and often put items back if it appears they are just full of empty calories. I also enjoy reading what food producers think a serving is. Always good for a laugh. Because I have yet to get more than three servings from a jar of Nutella. Though I did — one time — get five (instead of four!) servings from a pint of Ben & Jerry's ice cream. More often than not, a pint is just two servings for me. Though there was that one time I finished off an entire pint of Cherry Garcia ... I really don't want to think about how many calories I consumed that night.
Anyone else read those labels as religiously as I do? If so, how does it affect your purchases? And what about in restaurants? I'm not sure I'd ever eat out again if I knew how many calories I consumed during my typical restaurant meal.